The Ontario Association of
Insolvency & Restructuring Professionals
The Ontario Association of Insolvency & Restructuring Professionals (OAIRP) is one of nine provincial sub-associations under the Canadian Association (CAIRP). As a sub-association, their branding had to stand out without deviating from the national branding standards.
Blockhead led the design of this brandmark redesign project for the OAIRP.
BRAND DESIGN FOR LARGE ORGANIZATIONS
Client Wishlist
A brandmark with Ontario related imagery, keeping in line with national standards of font and colour. We want something that stands out more than the current square brandmark.
Challenges of a New Brandmark
The original brandmark did not identify or allude to the association as Ontario-based and several of the other eight provincial associations were using block style brandmarks as well.
Matching the national branding style was an important factor to the association when implementing a new brandmark. There had to be a balance between standing out and staying aligned with the flock.
Breaking the Mold
By moving away from a framed-in or block style, the Loon was able to break the mold on what many of the CAIRP provincial brandmarks followed while still matching the overall brand standards.
